Media Training with Panache!
Panache PR provides effective, enjoyable media training to a wide range of clients across the UK, either in purpose built studios in London or in the comfort of your own office.
The aim is ensure everyone feels confident and happy about the positive opportunities offered by contact with the media – either proactively or reactively.
The Panache media training day allows everyone the chance to practice protecting and promoting themselves and their company in a safe and positive environment.
Using the powerful tool of the camera you can see how you appear and sound not only to the media but also to others in your daily meetings, presentations and one to one situations, so that, if necessary, you can adjust your behaviour to become more effective in your communication.
You will learn about the rules of radio, how to talk to newspaper journalists and pick up TV tips as you practice studio, on location and down-the-line television interviews to ensure you know exactly how to handle every situation the media can throw at you!
It’s an intense but rewarding day, and once initial nerves are overcome, it’s also a great team building experience allowing everyone to refine and build upon those important strategic messages.
The Trainer from Panache is Sue Wilkins, and if you’re looking for a trainer with ‘poacher turned gamekeeper’ credentials, Sue Wilkins is the ideal communications consultant.
Having spent three years on newspapers from Newcastle to Newbury, she joined the BBC, working on a variety of national television and radio news programmes.
From Radio One’s ‘Newsbeat’ to the ‘Nine O’Clock News’, she reported, interviewed and wrote scripts for the bulletins and programmes we see on our screens everyday.
Lured North, Sue became the BBC’s regional face on the local news programme ‘Look North’. She presented the programme and interviewed the people who made the news, five nights a week for seven years.
Headhunted by a major company to help improve its image, Sue worked with their media relations and company communications experts to help successfully deliver the positive messages to key audiences.
Along with strategic communications campaigns and media relations programmes Sue provides comprehensive, effective, personally tailored media training to help those in business deal better with those in broadcasting and print.
Previous clients include Yorkshire Water, British Sugar, Sacla Italian Foods, Chivas Brothers drinks, Titan Environmental, Bord Bia – Irish Food Board, Yorkshire Environmental, Bovis Lend Lease, Newsontheblock.com, Elizabeth Shaw chocolates, Pomegreat, Direct Health 2000, Love and Lord.
