Touch LockT Brings Innovation Back to Dried Fruit Packaging

Mariani Dried Fruit Introduces New Micro-Hook Closure to Packaging

Mariani Packing Company introduces TouchLockT, a Velcro®-like micro-hook closure system which allows consumers to simply touch to lock and close their dried fruit bag. Mariani has launched the TouchLockT feature on all stand-up gusseted packaging.

Mariani dried fruit, the largest independently-owned producer and packer of dried fruit in the world, is now available for the first time in the UK and across Europe.

Since 1906, Mariani has been the innovators of the dried fruit industry. In 1989 they launched the first stand-up gusseted bag with re-sealable zipper which not only revolutionized the dried fruit industry, but also the packaged goods industry as a whole.

With efforts towards continuous improvement, Mariani's TouchLockT packaging provides an easier resealing solution for consumers. "Consumers get frustrated when traditional re-sealable zippers don't close upon first try," says Andy Humphries, Director Mariani Europe "Alignment has to be just right to work properly. When this doesn't happen, it makes for an unhappy consumer and ultimately the brand experience with that consumer can be compromised."

Mariani's TouchLockT packaging does not have to be perfectly aligned to seal properly. "As long as the micro-hooks on the sides touch, you'll get the bond you need to reseal your bag and keep your dried fruit fresh,"

TouchLock's micro-hook, self-gripping fastener firmly seals the package and maintains product freshness. The material is a food grade, heat-sealable polyethylene. Aplix, the manufacturer of the micro-hook closure system, has granted Mariani US exclusivity on usage for an undisclosed period of time.

About Mariani

Since 1906, the Mariani brand has been providing premium quality dried fruit to consumers and customers all over the globe and has recently launched in the UK and Europe. Mariani is the largest, independent producer of dried fruit in the world and produces over 150 million pounds (68,000 Tonnes) of dried fruit each year. Products can be found in over 40,000 retail outlets in the United States and in over 52 countries around the world. For more information, visit www.mariani.com.

Cracking Crackling from Awfully Posh is getting hot!

Awfully Posh Pork Crackling has launched a brand new flavour to turn up the heat this summer - Scorchingly Hot Chilli pork crackling!

Not scratchings, this is crackling as you've never tasted before - except on roasted to perfection pork.

Using pork rinds from the highest quality outdoor bred pigs the crackling is hand fried in small batches to create the most deliciously crunchy crackling.

As they cool down they are lightly sprinkled with either organic Anglesey sea salt or Chilli powder, Garlic and Sea Salt for Scorchingly Hot Chilli.

At just £1 a bag and naturally gluten free they are the ultimate naughty nibble and are now available in Harvey Nichols and Amazon.

The passion behind the pork is 22-year-old Thomas Lock who created the first little bags himself and sold them in his local pubs until he was swamped with crackling customers.

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The Pure Pleasure Pick Me Up

Beyond Dark - Beyond Delicious!

Feeling a little low? Need something to get you through the afternoon? Fruit just not doing it for you today? Step away from those cakes and biscuits - they'll only make you crash and burn!

Keep a handy little pack of Beyond Dark Drops of Pure Pleasure close by in your bag or desk, for those moments when a banana just won't do. These little drops of pure chocolate are something uniquely special - a chocolate snack that's actually good for you!

Proper scientists - who know about these things - have done proper experiments and discovered that Beyond Dark contains around three times more antioxidants than standard dark chocolate. That's right, wonderful flavinol antioxidants that help maintain a healthy heart, reduce blood pressure, improve blood flow, reduce bad cholesterol, maintain healthy supple skin, and protect your brain!

And whilst those fabulous antioxidants get to work, you'll be enjoying the taste of the finest cocoa beans from the African Ivory Coast that have been very slowly roasted and ground to a paste of exceptional consistency, mixed with Madagascan vanilla and lovingly stirred for over 72 hours. All this effort is essential to create the wonderful smoothness you'll feel as Beyond Dark melts in your mouth.

So what have we learned? Always be prepared with a bag of Beyond Dark Drops of Pure Pleasure at the ready, take your time, indulge your senses, and boost your health. Chocolate really doesn't get better than this - as proved by scientists!

Beyond Dark Pure Drops of Pleasure are available in Harrods of London, Sainsbury's, Holland and Barratt, GNC Stores and over 250 independent retailers priced and online at www.beyonddark.co.uk .