The aim is to ensure everyone feels confident and happy about the positive opportunities offered by contact with the media – either proactively or reactively.Using the powerful tool of the camera you can see how you appear and sound not only to the media but also to others in your daily meetings, presentations and one to one situations, so that, if necessary, you can adjust your behaviour to become more effective in your communication.
You will learn about the rules of radio, how to talk to newspaper journalists and pick up TV tips as you practice studio, on location and down-the-line television interviews to ensure you know exactly how to handle every situation the media can throw at you!
It’s an intense but rewarding day, and once initial nerves are overcome, it’s also a great team building experience allowing everyone to refine and build upon those important strategic messages.